kolmapäev, 9. mai 2018

Marketing and public relations at EKC

Hi, everyone!

These two days here in Canterbury have been full of impressions and very informative. I had a chance to spend very interesting time with a couple of colleagues from Canterbury College, see the school and have a better understanding of British VET system and the learning environment.

The Head of International at EKC Brian Jones gave me a tour around the college and spoke about their curricula. We have a lot of course in common which makes our further cooperation perspectives much wider. Brian stated they are ready to host more students, but we have to make sure the level of English of the students is good enough. Brian spoke a lot about their international activities, projects with Sweden and Denmark schools.

I had a very interesting talks with Nathan Hunt from Marketing and Jamie Weir from Public Relations, we discussed the strategic plans of the college, the shared their experience on how they build their communication and marketing activities, and the publicity events they hold. The main aim and key idea is to make the students feel that the school is their community and they are part of it. In this case the students will be ambassadors of the school.
We have a lot in common but these kind of meetings always make me think and analyze my work which is the most important.









I also spent some time with our students who are on mobility here and enjoyed the architecture and parks of Canterbury.